# Scrubbed Money Brand Guide & Press Kit Last updated: October 2026 ## Brand overview **Brand name:** Scrubbed Money **Primary tagline:** Financial clarity beyond the shift. **Preferred descriptor:** Personal CFO and financial coaching for healthcare professionals **Audience:** Healthcare professionals and their families **Location:** Greenville, South Carolina **Website:** https://scrubbedmoney.com **Media and brand inquiries:** scrubbedmoney@gmail.com Scrubbed Money provides one-on-one financial coaching and Personal CFO support for healthcare professionals seeking greater clarity, organization, and follow-through in their financial lives. ## The meaning behind the name “Scrubbed” connects the scrubs worn by many healthcare professionals with the work of clearing up financial clutter. Use this double meaning with restraint, warmth, and respect. Never imply that a person’s finances are dirty or that they should feel ashamed. A **financial scrub** is a guided coaching review of income, spending, bills, accounts, debt, and savings. The purpose is to organize information, identify loose ends, and agree on practical next steps. It is not a formal accounting audit, assurance service, or investment recommendation. Approved supporting lines: - Clear the clutter. See your money clearly. - Ready for a financial scrub? - Financial coaching for life beyond the shift. Keep **Financial clarity beyond the shift.** as the primary tagline. Avoid forced medical puns and promises of a perfect financial life. ## Positioning Scrubbed Money is a financial coaching and Personal CFO practice founded by Carlos Marbot, MBA, MPH. The firm helps physicians, nurses, advanced-practice clinicians, pharmacists, administrators, and other healthcare professionals organize their financial lives, clarify priorities, prepare for career and family decisions, and turn goals into practical next steps. The work is educational and coaching-based. Scrubbed Money does not sell financial products, receive commissions, manage investments, or execute transactions. ### Positioning guardrails Describe Scrubbed Money as: - A financial coaching practice - Personal CFO support for healthcare professionals - A source of financial education, structure, analysis, and accountability Keep descriptions focused on financial education, organization, and accountability. Do not imply professional registration, regulatory approval, securities advice, or services beyond this scope. ## Approved company descriptions ### One-line description Scrubbed Money provides financial coaching and Personal CFO support for healthcare professionals. ### Short description Scrubbed Money provides one-on-one financial coaching and Personal CFO support for healthcare professionals seeking greater clarity, organization, and follow-through in their financial lives. ### Full company description Scrubbed Money is a financial coaching and Personal CFO practice founded by Carlos Marbot, MBA, MPH. The firm helps physicians, nurses, advanced-practice clinicians, pharmacists, administrators, and other healthcare professionals organize their financial lives, clarify priorities, prepare for career and family decisions, and turn goals into practical next steps. Its work centers on financial education, cash-flow organization, practical systems, and accountability, without financial product sales or commissions. ## Founder biography ### Short biography Carlos Marbot, MBA, MPH, is the founder of Scrubbed Money and a Financial Coach and Personal CFO for healthcare professionals and their families. ### Full biography Carlos Marbot, MBA, MPH, is the founder of Scrubbed Money and a Financial Coach and Personal CFO. His background includes accounting and controller experience, financial services, graduate education, healthcare experience, and nursing education. He works one-on-one with healthcare professionals and their families to connect compensation, benefits, debt, accounts, and goals with real-life priorities, bringing structure, plain-English education, and accountability to decisions that can otherwise feel fragmented or unfinished. Use **Carlos Marbot, MBA, MPH** on first biographical reference. “Carlos Marbot” is acceptable on subsequent references. ## Name and marks - Use the full name **Scrubbed Money** on first reference. - Preserve the capitalization and spacing of the name. - The stacked uppercase wordmark “SCRUBBED” / “MONEY” in Cormorant Garamond is the preferred brand expression. - Use the compact **SM** mark only when the full name appears nearby or the context is already clear. - Do not rename the firm any variation of “Scrubbed Money.” - Do not stretch, outline, shadow, distort, or recolor the wordmark. - Maintain generous clear space around the wordmark and compact mark. ## Color palette | Color | Hex | Primary use | |---|---:|---| | Ink | `#152018` | Primary text and deep neutral fields | | Forest | `#173D2A` | Primary brand color, buttons, and dark sections | | Sage | `#AAB7A2` | Supporting fields and quiet emphasis | | Cream | `#F3F0E7` | Warm secondary backgrounds | | Paper | `#FBFAF5` | Primary background | | Gold | `#A77D3E` | Restrained accents and rules | Use generous whitespace, calm contrast, and a limited palette. Gold is an accent, not a dominant field color. ## Typography ### Display type **Cormorant Garamond** — headlines, editorial statements, wordmark styling, and selected emphasis. Recommended weights: 400, 500, and 600. Italics may be used sparingly for editorial emphasis. ### Supporting type **Manrope** — body copy, navigation, labels, captions, buttons, and practical information. Favor readable sizes, generous line spacing, and restrained use of all caps. Small uppercase labels may use increased letter spacing. ## Voice and tone The Scrubbed Money voice is: - Calm, clear, and grounded - Direct without being abrupt - Educational rather than prescriptive - Practical and action-oriented - Respectful of the demands placed on healthcare professionals - Confident without hype, urgency, or performance promises ### Writing principles - Use plain English. - Separate verified facts from interpretation. - Explain tradeoffs without implying there is one correct financial choice. - Prefer clarity and usefulness over financial jargon. - Connect financial decisions to career, family, time, and personal priorities. - Never imply guaranteed results or investment performance. - Clearly distinguish general education from individualized advice. ## Messaging themes Preferred themes include: - Bringing the full financial picture together - Connecting compensation, benefits, debt, accounts, and goals - Creating structure around demanding healthcare careers - Turning fragmented questions into clear priorities and next steps - Providing education and accountability without product sales or commissions - Helping clients prepare for career, family, and financial transitions ## Media assets - Brand card: https://scrubbedmoney.com/og.png - Founder photograph: https://scrubbedmoney.com/carlos.jpg - Online press kit: https://scrubbedmoney.com/press-kit The brand card and founder photograph may be used in editorial coverage, event materials, profiles, and approved Scrubbed Money communications. Do not crop, filter, recolor, or modify the assets in a way that changes their intended presentation. ## Required disclosure Use the following disclosure where the context could otherwise imply regulated financial, legal, tax, or accounting services: > Scrubbed Money provides financial coaching, financial organization, and educational services. We do not provide investment management, individualized securities recommendations, legal advice, or tax advice. Educational content is for informational purposes and should not be considered personalized financial, investment, tax, or legal advice. ## Contact For interviews, biographies, brand assets, or another file format, contact **scrubbedmoney@gmail.com**.